Background

The Georgia State Railroad Museum is a beautiful national historic landmark located at the Old Central of Georgia Railway Savannah shops and terminal facilites. With a fully operational turntable, visitors have the chance to explore historic railcars, experience the handcar, and go on guided tours.

Objective

Create a new visual identity system for an existing museum, and apply the identity applying it to various products and communication medias.

Approach

To create a contemporary brand indentity inspired by intersecting railroad tracks and bold colors for a visually engaging and abstract logo.