Schneersohn
About
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Previously at Athletics, Trollbäck+Company.
Goodlife is Yale University’s student mental support service, formerly known as The Good Life Center. Once under-recognized and poorly branded, it was reimagined with a refreshed visual identity that emphasizes accessibility, inclusivity, and campus-wide presence. The new brand comes to life through wayfinding, artwork, and digital channels, creating an engaging space that encourages students to prioritize their well-being.
Credits
Identity and Logo by Boris Schneersohn
Illustrations by Abby Heemskirk
Social by Chloe Farlow
Eleanor Malecki