Background

Goodlife is a mental support service for students at Yale. Once a poorly branded and marketed wellness center lacking in accessibility and campus-wide recognition, Yale University had a huge opportunity in its hands. The rebrand of what was previously known as The Good Life Center at Yale focused on building a strengthened visual identity with a true purpose: reach every student that can be reached.

Objective

To create a new visual identity for a space that supports student mental health, international orientation, and well-being at Yale University.

Approach

Implemented in practical wayfinding, campus-wide artwork, and various digital channels, the refreshed brand integrates Goodlife into the campus in an exciting, fresher and more inclusive look , drawing in students and encouraging them to prioritize their wellness.

Illustrations and murals by Aby Heemskerk, logo design and wayfinding by Boris Schneersohn, brand style guide development/social media and web design by Chloe Farlow. Interactive exhibition by Eleanor Malecki.