Background

A brand identity helps to humanize a company or organization by presenting a face or personality in the form of a logo. Its job is to help mold the corporate image in a positive way. It can be said that image is earned while identity is created. In fact, the closer these two elements become, the healthier the company, because it is perceived as it is.

Objective

Create a brand identity that provides a strong visual association with your firm. It should be unique, memorable, and designed to stand the test of time.

Approach

Starling Studios is an out-of-the-ordinary creative design studio centered on guest-centric design and memorable experiences. Starling birds travel in flocks that create beautiful patterns in the sky called murmurations. Their coordination and innate sense of collaboration is something Starling Studios strive to replicate.

Logo, visual identity, and website by Boris Schneersohn. Copywriting by Leah Geret. Presentation design, copywriting, motion, and naming by Charlie Card. Research by Yumeng Zhou and Zhantao Yan.